ShmoopTube

Where Monty Python meets your 10th grade teacher.

Search Thousands of Shmoop Videos


U.S. History 1877-Present Videos 173 videos

U.S. History 1877-Present 11: Reconstruction and Black Codes
6413 Views

Have you ever told one of your siblings to stop poking you, only to have them do something like hold their hand right in front of your face instead...

U.S. History 1877-Present 3: John D. Rockefeller
13980 Views

John D. Rockefeller. Greasy robber baron, or philanthropic saint? Why not both? Boy, that's a weird combination... 

U.S. History 1877-Present 3: Native Americans in the Gilded Age
9665 Views

Today we'll learn about plans to assimilate the American Indian population after reconstruction. If you've ever seen Star Trek, you'll know that fo...

See All

U.S. History 1877-Present 7: Electricity and Mass Production 50 Views


Share It!


Description:

Today we'll learn about how electricity jump-started mass production and eventually led to electronic books named after rain forests that currently sell over 200 million different products. Whoa, that is scary-big. Where's a good ol' Sears catalog when you need one?

Language:
English Language

Transcript

00:03

By the 1920s most American city folk had electric fans [Man teaching class]

00:08

washing machines radios record players vacuum cleaners lamps yeah what if we

00:14

just kept naming appliances how thrilling would that be okay well our

00:17

goal is never bore you with our vast knowledge of appliances so why did [students sleeping on their desk]

00:21

everybody suddenly have so much stuff well because mass production had made

00:25

more stuff that we had that's kind of why they call it mass production like [Box opens and items fall on people]

00:29

math lots of people's nothing to do with Catholicism well the key thing to focus

00:33

on is all this good stuff suddenly got super cheap the intense efficiency

00:38

requirements on the line made it profitable for factories to produce [Factory's pumping out cars]

00:41

three times as much stuff before while selling it all for about half as much

00:47

and still keep the same profits well the US of A was number one in the world at [USA with a trophy jumping up and down]

00:51

lack to which the old champ Britain said well nobody heard what it said because

00:56

they were busy chanting USA USA right well seriously it was a manufacturing

01:02

explosion of epic proportions we made more stuff than we knew what to do with [Factory explodes]

01:06

need evidence check out Amazon in 1910 back then it

01:10

was called the Sears catalog we're sure somebody's grandma has one keeping a [Table with Sears catalog under a leg]

01:15

table somewhere from wobbling well it's not just know that the catalog of the

01:19

Sears Roebuck company was once a corny flippin copia of stuff it was a

01:25

mail-order catalogue that allowed country folk to buy big-city goods they

01:29

couldn't get otherwise remember back then there were a lot more [Horses in a field]

01:32

farms here than there are today and there weren't a lot of big stores and

01:37

stuff in it with no Amazon well on one page there might be 13 kinds of bathing

01:41

suits each with a detailed description of what makes it unique and yeah 13

01:46

kinds of swimsuit well even 30 years earlier soon was one kind of swimsuit

01:49

for men and one kind for women and they were both kind of ugly and the MP brands

01:54

enough ended Bennett yet not only are there a bunch of varieties but these [Woman in bathing suit appears on a beach]

01:59

1910 swimsuits also have to have umbrellas shoes and parasols that come

02:04

with that it was crazy well the Sears catalog was enormously

02:07

huge and every year it updated its product offering killing trees by the [Catalog using chainsaw on a tree]

02:11

thousands we're talking or thousands of pages with 13 items on

02:16

each page somebody else has to do the math we're doing history a lot of stuff

02:21

anyway electrification created new businesses even new industry suddenly

02:25

there was a radio industry that included companies making radios somebody's

02:29

making the parts to make radios radio stations the things that broadcast radio

02:34

performers and you know radio news reporters suddenly Americans were

02:38

sitting around listening to music at night and arguing about who made the

02:41

best version of that new product they had never even dreamt of a year earlier [Girl arguing with boy and holding a radio]

02:45

well the point is that mass manufacturing flooded the American

02:49

market with things to buy and Americans were polite enough to respond by buying

02:54

them so good job America yep manners are important [Boy holds arm aloft while being covered in appliances]

Related Videos

Why Does the Constitution Still Work for Us?
5723 Views

Ever heard of a "living document"? They eat and breathe just like the rest of us! They even walk around on their own two legs. Okay, fine—maybe t...

The Puritans and the Division of Church and State
1280 Views

If the Puritans had gotten their way, religion would play a much larger role in lawmaking these days. Want to know more? Watch the video for all th...

Shays' Rebellion
6475 Views

What happened between the creation of the Articles of Confederation and the ratification of the current U.S. Constitution? This video analyzes the...

There's More Than One Way to Crack a Modernist Egg
539 Views

The Modernists thought the world had a lot of problems, and they were intent on fixing them—or at least talking about fixing them. Unfortunately,...

Federalism
2532 Views

This video explains Federalism and the quest for a fair balance between state and national power. It covers the progression and compromises of Fede...