We have changed our privacy policy. In addition, we use cookies on our website for various purposes. By continuing on our website, you consent to our use of cookies. You can learn about our practices by reading our privacy policy.


Sure, you could buy stocks, start up a company, or make all kinds of money decisions without actually looking into anything.

But when you don't do your homework, you're more likely to end up a whole pile of crappy investments. Due diligence just means hitting the books (or Google) to make sure that a company or business is all that it seems.

Find other enlightening terms in Shmoop Finance Genius Bar(f)