Cheers Quotes
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Speaker: Norm Peterson
It's a dog eat dog world, Sammy, and I'm wearing Milkbone underwear.
Context
This is a classic line from America's favorite bar patron, Norm Peterson, played by George Wendt, on Cheers, in the episode "The Peterson Principle" (Feb. 13, 1986).
Cheers launched the careers of Matthew McConaughey's sidekick on True Detective and the talking piggy bank in Toy Story.
It's also the bar where everybody knows your name...but only if you go there a lot. The show's theme song might as well have been written for Norm Peterson, a down-on-his luck guy who is greeted by name every time he walks into the bar to rack up his astronomical tab.
Whenever someone asks Norm how his life is, he always answers the most miserable way he knows how. One of his most iconic lines is? "It's a dog-eat-dog world, Sammy, and I'm wearing Milkbone underwear."
Ouch.
Where you've heard it
Any of Norm's famous lines are perfect to use when you're having a bad day and just need a non-alcoholic drink or ten.
Oh, and you can actually buy Milkbone underwear; just don't wear it with any dogs around.
Pretentious Factor
If you were to drop this quote at a dinner party, would you get an in-unison "awww" or would everyone roll their eyes and never invite you back? Here it is, on a scale of 1-10.
Norm is the opposite of pretentious. And anyway, he's probably too drunk to pronounce "pretentious" by the time he leaves the bar.