Zero Cost Strategy

The dream team: Zero and Cost.

A zero-cost strategy is what it sounds like: a business strategy that doesn’t cost anything to implement, but improves something. Maybe switching from dinosaur-email to Gmail (more efficiency), or cutting the fat somewhere that just isn’t relevant or useful anymore.

Zero-cost strategies can also apply to investments and assets. For instance, you could buy one asset and sell another at the same time, resulting in zero cost if one sold for the other’s purchase price. There are all kinds of crazy financial things you can do in this way, using one to cancel out the other for a zero cost strategy. The sky’s the limit.