Three Components of Attitude
Categories: Marketing
Attitude is the tendency to evaluate and learn things in a certain way. A habit of sorts. The way we interpret events, let ideas affect our beliefs, other people, objects...i.e., pretty much how you handle being a living thing.
If your attitude (the way you evaluate things) is oceans apart from the way your dad evaluates things, well...it’s going to be hard for the two of you to have certain conversations. In a sense, you’ll be talking past each other, since you two use different methods of evaluation.
There are three main components that make up our attitude:
Cognitive: Beliefs about things. A lot of things we believe are probably true thanks to self-fulfilling prophecies. Like, “I am bad at math.” Others are more obvious, like, “The sky is blue most of the time.” Usually, people are unwilling to consider new beliefs about things unless they already fit into their existing framework of beliefs. If you and your friends and family think the Earth is flat, and you’re presented with information that contradicts that belief, you’re unlikely to change your beliefs. There’s just too much at stake. If you decide to believe the Earth is spherical, there will be major social consequences, and you’ll likely have to change a lot of other beliefs in your head (which is also roughly spherical, btw). A domino-effect of downfalling beliefs.
Affective: Emotions and feelings. As much as we’d like to think we’re super-rational beings, we’re not...and that’s in large part because of how we feel about things. Tarantulas aren’t very scary from a scientific perspective, but they sure do look scary to many. Anything we fear, anything we like or don’t like...all those “feeling” words are the affective part of our attitude.
Behavioral: The actions taken, usually as a result of the other two components. How we feel and what we think about something dictates what makes sense for behavior. If you really believe immigrants are bad for the economy and pillage and plunder like pirates, you’re probably not going to like them...and that might even cause you to take action, whether small (like snide remarks in your head) or large (like going to a protest) in scale.
Putting all three together: "Mom always taught us to curl up in a ball and remain motionless when confronted,” said Buster. Cognitive: Buster believes mother knows best. Affective: He believes this action will make him safer in the face of confrontation, since mother knows best. Behavior: Well...he’s done it. So...yeah.
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Finance: What is the Greater Fool Theory...11 Views
Finance a la shmoop what is the greater fool theory? Oh shiny rocks, tulips,
Bitcoin.....The basic idea in the greater fool theory is
that you're a fool I'm a fool were all fools in the mosh pit [Man standing in a moshpit]
right here and we've all done and will continue to do stupid things like paying
$7,000 for a tulip one that just um you know sits there it doesn't speak it
doesn't divine the future just sits there nor does it guarantee lifetime you [Man eating a tulip]
know sexual prowess if you eat it it doesn't even reproduce in a particularly
virile manner, it's just a tulip well a short term store of wealth that one fool paid
7 grand for making the big bet that there's another fool even more motley
foolish who will pay 8 grand and in Holland a few hundred years ago there
was one clapping wooden shoe wearing blond paid 9 grand for this tulip and [Man carrying tulip]
then another even greater fool paid 10 grand and then another fool paid 11
grand and so on until this most foolish of all tulips sold for $26,000 then what
there another fool well no there wasn't then the flower stopped selling for
$26,000 and probably ended up selling for about 26,000 cents yeah there were
no more fools even greater than the ones that came before so the price plummeted [Person removes price label of tulip]
back to I don't know what was it 4 cents a tulip actually sold for for a normal
tulip back then it's about what it was intrinsically worth and well that was
all she wrote or germinated or whatever the greater
fool theory posits that there is always a greater fool out there to buy your
stuff at a higher and higher price until there isn't a greater fool out there
yeah it's sort of the game of hot potato where you benefit only by holding the [Woman and man juggling a hot potato]
potato usually a very short period of time before dumping its finger burning
love on to someone else who's foolish enough to catch it and the greatest
thing about the greater fool theory... Well we're a planet with lots and lots and
lots of fools...