In 2019, Sports Illustrated magazine caused all sorts of murmurs when it announced it would have not one, not two, but three separate covers for its annual and much-loved swimsuit edition. Tyra Banks, Camille Kostek, and Alex Morgan were each featured on their own SI cover, which made collectors and enthusiasts murmur happily, but led some investors to murmur in confused anticipation instead.
Why confusion? Because of the “Sports Illustrated Swimsuit Issue Indicator,” of course. This indicator uses the nationality of SI’s cover model to predict how the S&P 500 is going to behave. If the model is American, the S&P is expected to do well. If she’s not American, it’s expected to do...not as well. This indicator dates back to 1978, and generally speaking, it tends to be fairly accurate. There are outliers, like in 2008 when American model Marissa Miller was on the cover and we still plummeted headfirst into recession, but for the most part, American cover model = above average S&P performance. Crazy, right?
Now the big question on everyone’s minds in 2019 was this: would having three American cover models boost the S&P into the stratosphere, or would they all cancel each other out and leave the S&P—and its investors—murmuring in despair?
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Finance: What is the Super Bowl Indicato...1 Views
Finance Allah shmoop what is the Super Bowl indicator And
sadly Nostradamus has been dead for five hundred years So
when your tea leaves have dried up and your crystal
ball is in the shop what do you use to
determine whether the stock market is about to go up
or down Well according to the famous Leonard Koppett sports
writer and major superstition aficionado You Khun tell into a
reasonable degree of certainty which way the market will bounce
based on the results of the Super Bowl No this
Super Bowl Okay so he might have been half kidding
But when Kopit proposed his future telling system in nineteen
seventy eight it made a lot of sense to a
lot of people mostly the people who rely on astrology
charge for their investing decisions But still you know the
concept resonated back when the term was coined The market
went up ninety percent of the time that the NFC
team won the big game and reliably went down whenever
the A F C team emerged victorious Anyway assuming that
Tom Landry then coach of the Dallas Cowboys wasn't massively
investing in plastics and pharmaceuticals each time his boys brought
home the trophy Well there was probably nothing to this
theory but it sure seemed convincing at the time Well
as time would tell the theory was proven to be
about as flimsy as the Tampa Bay Buccaneers Front seven
Well between two thousand seven two thousand seventeen the Superbowl
indicator it was exactly fifty percent accurate In other words
you might as well trust this guy to predict market 00:01:30.29 --> [endTime] turns
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