Non-Disclosure Agreement - NDA

You can’t disclose it. Disclose what? Well, GOOG wants to buy you. They want to see your metrics, your conversion ratios, your banking sheets, your customer list. But if GOOG doesn’t buy you, then you don’t want them publishing all your secrets without recourse. So you make them sign an NDA before they can sniff.

Then you turn around, bend over, and let them have at it.