Myers-Briggs Type Indicator (MBTI)

Categories: Marketing

MBTI is a personality measurement tool. Hopefully, the person taking it has a personality to measure.

If there is a personality to measure, the person takes the test and is given a 4-letter result. Simply match that result for a description of the personality type.

Lots of businesses and higher education institutions use it. It’s everywhere. Sometimes it’s a prerequisite for applying for a job…or one of the first things asked of a new employee. But…drumroll…behavioral science types don’t have any faith in it. They have other tools, like the Big Five Personality Traits.



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