Sounds like a division at Disney, right next to the Imagineering division...the kind of place where scientists work on making bigger and better country music-playing animatronic bears.
In reality, knowledge engineering represents a part of the development of artificial intelligence. The field involves charting how people think, with the ultimate goal of using the info to imitate the process in a computer program. That way, robots can become sentient one day and eventually enslave us all.
Way to go, knowledge engineers.