We have changed our privacy policy. In addition, we use cookies on our website for various purposes. By continuing on our website, you consent to our use of cookies. You can learn about our practices by reading our privacy policy.


Foot Traffic

The number of people going into a retail store. Times two.

Foot traffic is usually a good proxy for revenues a given store or mall or shopping zone will garner over a given period. The most famous foot traffic metric is the turnstile number at Disneyland; the volumes of people on a daily basis entering The Magic Kingdom used to be perceived as a leading indicator for where the economy was heading. Then Disney started guarding that metric when it was a whole lot more than just Disneyland. It's not such a Small World after all.

Foot traffic also used to matter a lot in normal brick and mortar retail stores. But today, online sales comprise a meaningful part of many businesses' total sales, so the foot traffic figure is kinda "meh" as a metric. Mehtric, maybe. Something like that.

Keyword: Amazon.

Find other enlightening terms in Shmoop Finance Genius Bar(f)