Focused “Niche” Differentiation

Compete based on top quality in one market segment. Must deliver top quality as perceived by the market niche. Important to stay on top of or ahead of the curve in trends. Must price above the competition.

Those are all the elements of differentiation in the niche in which a given product set competes.

This is every locally sourced, seasonal, white linen, farm to table, gourmet, family-owned restaurant, bistro, and trattoria. Plus, restaurant chains that cater to the same market segment and compete based on quality in a narrow market segment. Every little element in a restaurant garners attention from owners-who-care. And they try to differentiate and make their product more attractive in this brutally awful, competitive industry with 97% fail rates.