Business To Consumer - B To C
Categories: Company Management, Accounting, Metrics
Business to Consumer, or B to C, refers to business transactions that involve a business and consumer.
An example would be a store selling a product to a customer. Or online sales (it doesn't have to involve a cashier and a store, per se).
Other types of business transactions include Business to Business (B to B) and Business to Government. It's important to note that the same business can engage in all of these transactions, just with different groups on the other end.