Business To Business - B To B
Categories: Company Management, Accounting, Metrics
Business to Business, or B to B, refers to business that is done between businesses, and doesn't directly include a customer.
An example would be one business buying material from another, for the purposes of creating their final product. This transaction, or even the relationship, doesn't involve a customer.
Other types of similar transactions include Business to Consumer (B to C) and Business to Government (B to G). These transactions could involve that same business, but with a changing second party.